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About Us

Unparalleled quality, a human story, and sustainability – that’s our coffee philosophy.

  • Unparalleled quality. We won’t buy a coffee unless we know that it will inspire you.
  • A human story. Often times a producer’s story gets lost in the coffee supply chain. It’s our focus to provide a seed to cup experience, honoring everyone involved.
  • Sustainability.  We purchase coffees directly from producers and through brokers who share our goal of making coffee a sustainable commodity. Financially and environmentally, the coffees we purchase seek balance. Premiums paid for quality far exceed fair trade premiums and afford a more sustainable, honest model.

Combine our coffee philosophy and passion for exceptional coffees with our down-home Midwest hospitality and that, in a nutshell, is JBC Coffee Roasters. We can’t wait to share our coffee passion with you.

One of the nation's best coffee roasters of 2021~Gear Patrol, April 2021

Four Time Good Food Award Winners (2016, 2018, 2020, 2021)

One of the 25 best coffee roasters in America. ~Gear Patrol, Nov 2019

One of the 12 best coffee roasters in the U.S.~Forbes, Dec 2018

Numerous 90 plus rated coffees~ Coffee Review

5th place Roaster's Choice Championship, 3rd and 7th place U.S. Cup Tasters, 10th place U.S. Brewer’s Cup~SCA

Michael Johnson (he/him): Founder/Q-Grader

What do you enjoy most about working in the specialty coffee industry? The people-from the farmers who grow our beautiful coffee to the innovative and dynamic personalities in the coffee industry.

What is your background?  Jack of all trades.

Favorite Quote: "Expect nothing and you’ll never be disappointed".  -Unknown.

What do you enjoy doing when you’re not working? Spending time in the great outdoors.

Laura Salinger Johnson (she/her): C0-Owner

What do you enjoy most about working in the specialty coffee industry? The people (farmer/producers, fellow coffee industry folks, and our customers), the places (traveling to coffee growing regions is a life-changing experience), and the taste (who doesn’t love to drink special and unique coffees each day?)

What is your background? Born and raised in the Minneapolis suburbs, I moved to Madison in the 90s to attend UW-Madison and never left. A writer and editor by trade, I eventually fell in love with the coffee industry and came to work full time at JBC. We have two girls and love our community.

Favorite Quote: “All acts of kindness are lights in the war for justice.” ― Joy Harjo

What do you enjoy doing when you’re not working? Reading, exploring, traveling, hanging with family and friends.

Adam Walsh (he/him): Director of Coffee/Q-Grader

What do you enjoy most about working in the specialty coffee industry? All of the coffee...in my mouth.

What is your background? The continual pursuit of coffee excellence.

Favorite Quote: "You can learn the technique, but passion is cultivated through dedication, love, pride, and respect in your work." Pierce Bambi

What do you enjoy doing when you're not working? Striving to be the best possible dog-dad to my beautiful corgi daughter.

 

Rachel Bast (she/her): Brand Ambassador

What do you enjoy most about working in the specialty coffee industry? I enjoy being a part of the coffee community. There is always something new to learn from someone. I believe that brewing coffee should be approachable and fun.

What is your background? I’m a graphic designer, illustrator and coffee enthusiast with four years of specialty coffee experience.

Favorite Quote: “It’s through mistakes that you can actually grow. You have to get bad in order to get good. – Paula Scher

What do you enjoy doing when you’re not working? I enjoy reading, drawing, music/podcasts, hanging out with Toast, my Shiba Inu, and, of course, drinking delicious coffee.

Alison Schommer (she/her): Production Manager

What do you enjoy most about working in the specialty coffee industry? The creativity, passion, and joy a quality cup of coffee brings will never cease to inspire me.

What is your background? My love for coffee blossomed while I was working as a barista in college. Before joining the JBC team, I managed a busy café for five years.

Favorite Quote: “Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.” -Rumi

What do you enjoy doing when you’re not working? When not at the roastery, I can often be found at one of our local skateparks with my crew! Before the pandemic, I dedicated lots of my time to roller skating as a jammer with Madison Roller Derby. My world revolves around my corgi, Zocco, who is named after the espresso machine brand, La Marzocco.

Steven Edwards (he/him): Coffee Educator/Production Assistant

What do you enjoy most about working in the specialty coffee industry? The best part is the thrill in the variables. Coffee requires an incredible amount of steps before it gets to a consumer. Having a hand in the process is rewarding-especially when the outcome is tangible.

What is your background?  I am from Chicago originally and moved to Madison in 2019. Originally a live sound engineer, I fell into the coffee industry on accident. I have been a barista, consultant, roaster, and all sorts of other roles.

Favorite Quote: "There's always a bigger fish" -somewhere in Star Wars 1.

What do you enjoy doing when you’re not working? I'm a collector of vintage guitars, an amateur luthier, Shiba wrangler, food cooker and rec league basketballer.

Toffee & Crema: Office Dogs

What do you enjoy most about working in the specialty coffee industry? All the yum yums.

What is your background? Goodest rescue doggo, formerly goodest homeless pupper-Toffee.  Newest doggo-Crema.

Favorite Quote: “Want some yum yums” – Michael Johnson

What do you enjoy doing when you’re not working? Long walks on the beach.