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About Us

Our vision as coffee roasters is simple: let the coffee lead the way. We trek up precarious mountain roads in pick-up trucks while in search of unique farms and growers. We meticulously slurp and sniff coffee in our cupping lab in the endless pursuit of quality. We source and roast the best and most unique coffees available.

We believe that each coffee will tell its own story. Combinations of origin, varietal, altitude, climate, farming, processing, drying, and roasting all create the sensory story unique to each of our roasted coffees. Each is different. Each is special. We invite you to share.

Our Promise to You. As a licensed Q grader and experienced international coffee judge/cupper, Michael Johnson and team promise to share our knowledge of and passion for quality coffee with all our customers. We are 2016 Good Food Award winners and had the #2 and #12 best coffee of 2016 and #1 and #12 best coffee of 2015 among the world's most reputable roasters at Coffee Review's Top 30 Coffees of 2016/ Coffee Review's Top 30 Coffees of 2015. We’ve been named one of the nation’s best small coffee makers by CNN Fortune Magazine and have more 90 plus rated coffees in the last nine years than any other coffee roaster at the Coffee Review (the world’s leading coffee-buying guide).

We are global partners, and our promise is to promote sustainability through quality. We work with coffee growers that produce amazing crops, who are in turn financially rewarded  (well above and beyond fair trade mandated rates) for their dedication to quality. Our wholesale partners receive passionate and attentive service, and benefit from our pursuit of quality in the roast. All of our customers taste the difference in their cup. We believe that the best coffees and the strongest relationships promote the quality of life that’s most sustainable for both the farmers who grow our 90 plus coffees and our customers who drink it.



Michael Johnson, JBC Coffee Roasters

Q Grader

Laura Johnson, JBC Coffee Roasters



Willow, JBC Coffee Roasters